Facebook Advertising

Tom on Facebook Advertising

“Felt like I was taking a college course. It was fantastic! Most of the time you are lucky to get one or two things from a self help book. This book had at least 10 points per chapter that were helpful. A must read for those who want to advertise on Facebook!”  [Review posted on Amazon.com]

Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY

Lift the curtain to the more than a billion potential customers on Facebook. You’ll discover how to pinpoint your most profitable audiences—then, how to reach them, convert them, and keep them as your fan, friend, and customer for life.

Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of Facebook Paid Advertising, including mobile and local. You’ll see how to gain dramatically on your investment—in clicks, customers, and profits.

Discover how to:

  • Create a campaign and find new customers in minutes
  • Get local customers to visit your store or event
  • Profile your audience using Facebook Graph Search and Ad Manager
  • Determine the perfect bidding strategy for your objectives and budget
  • Hyper-target your audience with segment-specific ads
  • Track and follow leads and customers
  • Achieve measurable profits while you inform and entertain your fans
  • Avoid ad fatigue with the perfect Newsfeed Ad
  • Merge direct response with content marketing to ignite everything

“I’m no stranger to Facebook, but I didn’t quite know the subtleties of how to go about advertising there for my business. The advice in this book is golden.  If you’re starting from scratch, I don’t know how much the book will help, but if you’re already a FB participant, you’ll get insight into carrying your advertising to the next level, let alone avoid squandering money on wild goose chases. My advice, if you are new to FB, get your fingers dirty first for a few weeks personally, and then take the tips from the book and exploit this incredible new opportunity for social media marketing. These are invaluable insights and ways to avoid very simple mistakes.  Facebook advertising has proven relatively cheap for my music retail business compared to less potent traditional media (Yellow Pages, TV, Radio, Newspaper).  I’d recommend this book to everybody but my competitors.”  [Review posted on Amazon.com]

Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes

Learn innovative and critical strategies to make money using Facebook advertising including

-Targeting by birthday, family status, and more
-Pinpointing who is seeing your ads
-Managing impressions per ad to avoid ad fatigue
-Using Sponsored Story Ads—the newest advertising category
-Creating a Facebook business and identity

…and more!

“Some books are a ‘must’ and if you intend to go anywhere near Facebook Advertising, this is definitely a must. It’s my experience that the difference between wealthy business owners and poor ones, is the rich ones find two or three areas to get really, really good at. They then dominate the market in that area. Google Adwords was one of those areas. Facebook Advertising is clearly the next. This book will show you how to master it at a very high level – but it does it in a simple and easy to understand way. The opportunities for small, local businesses to profit from Facebook are outlined here in ways that could be transformative for you. The opportunities for large, national and international businesses to profit are explained in ways that make the low price of this book virtually criminal. And that’s the only problem with the book – the price doesn’t reflect tha value – but that’s the authors’ problem not yours. I have no doubt that several very smart people will buy this book and end up very, very wealthy as a result. Make sure you’re smart enough to be one of them.”  [Review posted on Amazon.com]