About Tom

The co-founder of one of the most successful little agile software development houses in the country, Meloche has been creating, teaching and implementing agile methodologies for almost two decades. Tom consults on how to leverage metrics and ceremony to achieve higher levels of engagement and success. Now working at some of the worlds largest firms, he has overseen the delivery of hundreds of projects with budgets counted in the billions.

Tom has been featured in the following publications:



Meloche has a direct marketer’s view on metrics. His best-selling book Ultimate Guide to Facebook Advertising was first published in 2011 by the Entrepreneur Press, the third edition to be released in 2017.

Born and raised in Detroit, Tom graduated from the University of Michigan with a degree in Computer Engineering.

In Tom’s words…

tom-24-transparentI consult, I coach, I teach, I speak…  I create ceremonies that make companies more effective and successful…  I build and sell software companies… and I thrive on innovation.

My passions include innovation, education, story telling, and improv.

I founded and sold Menlo Innovations,
wrote Ultimate Guide to Facebook Advertising with Perry Marshall.
consult with The Understanding Group,
and run Meloche Consulting Inc.

Agility and innovation are my hobbies. I believe we should approach everything with the idea it can be improved by at least 99%… we just need to figure out how. We have to change how we look at everything to get there.

I have worked at many of the worlds largest firms and have helped direct the delivery of over a billion dollars worth of agile software projects. My work on scaling innovation including metrics and ceremony addresses how these firms can be made even more productive in tiny non-threatening steps.

If you are an executive with a vision for real change, a vision to make your teams ‘rock’ then we should talk!  [Click to Contact Tom]